Case Study: Apparel Brand X Mirrorsize

Brand Overview

A billion-dollar apparel brand, known for offering a wide range of stylish and comfortable clothing, faced significant challenges despite its popularity. The brand experienced high product return rates, increasing return processing costs, declining customer satisfaction, and low engagement rates on its eCommerce platform.

Challenges

The apparel brand encountered the following challenges:

• High product returns – Sizing issues were a primary factor leading to high return rates.   
• Rising return processing costs – Managing returns was becoming increasingly expensive.         
• Declining customer satisfaction – Sizing inaccuracies were impacting customer experiences and satisfaction levels.
  
• Low engagement rates – The brand was struggling to keep customers engaged in the online shopping experience.

Solution 

To address these issues, the apparel brand partnered with Mirrorsize and implemented the MS QuickSize solution:               

• 80% reduction in returns
  
• 40% cost savings on return processing
  
• 21% increase in customer satisfaction
  
• 80% improvement in customer engagement 

Testimonial

"Implementing Mirrorsize’s MS QuickSize solution was a game-changer for us. The reduction in returns was immediate, and our customers are now more satisfied with their purchases. The accuracy in sizing has not only improved our customer experience but also saved us significant costs associated with returns. We’re thrilled with the results and look forward to continuing our partnership with Mirrorsize."
— Director

Conclusion           

By integrating Mirrorsize’s MS QuickSize, the apparel brand successfully addressed the critical issue of sizing accuracy, leading to fewer returns, lower operational costs, improved customer satisfaction, and higher engagement rates. This partnership significantly enhanced the customer experience and reinforced the brand’s position in the competitive fashion industry.